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About Dr. Mahendra Singh

Dr. Mahendra Singh is a Professor at the Department of Global Management, Chuo University Japan. He completed his bachelor’s degree from Indian Institute of Technology Roorkee, MBA from International University of Japan, and PhD from Yokohama National University. He has corporate work experience with Amazon Japan, McKinsey & Company Japan, Citibank Japan, and Infosys Ltd. India, having a balanced experience in both academics and business management.

So far, he has conducted corporate trainings for managers at Toyota group of companies, Nissan, Rakuten, Yamaha, Dai-Ichi Life Insurance Company, Sumitomo Chemical, Hitachi Construction Machinery, Mitsubishi Heavy Industries, Mitsubishi Electric, Chugai Pharmaceuticals, AIG Insurance, Edwards Lifesciences, NGK NTK, JATCO, SCSK (Sumitomo Group IT company), and SGS Japan. 

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 Key Publications (a few examples)

(1) Highly cited article (awarded by the journal)

​As of January 2026, more than 110 citations.
https://aisel.aisnet.org/pajais/vol9/iss4/2/
How Long Tail and Trust Affect Online Shopping Behavior: An Extension to UTAUT2 Framework (Singh Mahendra & Matsui Yoshiki, 2017)

(2) Textbook on Information Systems,
https://www.amazon.co.jp/-/en/Dr-Mahendra-Singh

(3) Perceived Fairness of Dynamic Pricing in Airline and Ride-sharing Business (Singh Mahendra, 2024)

(4) Information Forwarding User Behavior on Social Networking Services: A Comparative Study in India and Japan (Singh Mahendra, 2024)

(5) Service Quality and Customer Satisfaction of Service Robots in the Restaurants in India and Japan (Singh Mahendra, 2024)

(6) Exploration of Showrooming Customer Guilt in India and Japan (Singh Mahendra, 2025)

(7) Generation Z's Intention Behavior to Subscribe the Paid Digital Subscription Services (Singh Mahendra & Li Jiaxi, 2026)

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©2023 by Mahendra Seminar. All Rights Reserved.

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